TAMI (The Africa Marketing Initiative)
INTERCONTINENTAL BUSINESS NETWORKING PORTAL
TAMI (The Africa Marketing Initiative) is the flagship initiative of the South African Chamber of Commerce United Kingdom (UK Chamber) Business Hub. Operating as a specialised intercontinental business networking portal, TAMI is designed to bridge the gap between South African ingenuity and global opportunity. By establishing efficient trade and investment relationships both into and out of South Africa, the platform creates a seamless conduit for economic development.
Core Purpose and Mission
TAMI operates under a powerful mandate: “Link Great Minds, Seize Opportunities, and Unlock Futures”. Its primary objective is to build a robust business to-business ecosystem where knowledge and commercial opportunity are transferred freely across borders. The initiative seeks to provide the systems, controls, and institutional networks required for South African enterprises – ranging from small and medium enterprises to large organisations – to conquer global markets.
Global Presence and Reach
TAMI provides unparalleled access to professional networks across 21 global locations through the “International Association of South African Chambers (IASACC)”.
- International Hubs: Direct linkages to offices in the United Kingdom, United States, Germany, United Arab Emirates, Ireland, Hong Kong, Singapore, Japan, Korea, Thailand, Mauritius, Peru, New Zealand, and Chile
- Regional Chapters: Local operations in the Isle of Man (IOM), Jersey, East of England, Gauteng, KwaZulu-Natal (KZN), and Cape Town.
Key Services and Value-Adds
TAMI differentiates itself through a “Professional Networking Formula” that introduces businesses to trusted networks within their specific target markets.
- Functional Foundation Service Providers: Immediate access to high-quality experts in essential sectors, including banking, legal support, supply chain and logistics, ICT, HR, and quality assurance.
- Chapter Leaders: Professional in-country facilitators who provide the local business understanding needed to navigate foreign regulatory, tax, and immigration environments.
- Specialised Trade Tools: » Regional Research Projects: Formal scoping and localised market dynamic reporting.
» Facilitated Introductions: One-on-one partner matching delivered in person or via digital channels.
» Knowledge Base: Access to in-country data sheets and trade opportunities via local “Notice Boards”.
TAMI’s vision is to be “A Seamless Conduit for Growth”, transforming how local enterprises navigate the complexities of cross-border trade. It aspires to turn the possibilities of international expansion into a reality by serving as the bridge between South African ingenuity and global markets.
The primary purpose of TAMI is to establish efficient trade and investment relationships both into and out of South Africa, creating a seamless conduit for economic development. Its overarching mission is to support the UK Chamber as an umbrella organisation that strengthens economic and social ties between South Africa, the United Kingdom, and the rest of the world.
TAMI exists to support the creation of an effective business-to-business ecosystem by linking together South African Chambers and their members from across the globe. Its purpose includes:
- Knowledge and Opportunity Transfer: Encouraging the free flow of business expertise and commercial opportunities between international networks.
- Collaborative Connectivity: Serving as a central platform where both large organisations and small-to-medium enterprises (SMEs) can connect, collaborate, and explore new business horizons.
- Economic Linkages: Promoting business development linkages through an efficient integration and networking platform.
Commitment to Legitimacy
TAMI emphasises a culture of accuracy and legitimacy. All networking interactions are governed by high ethical expectations and strict professional standards defined by the UK Chamber.

Chairman
Dennis Zietsman

CEO
Svend Littauer

SA Lead
David White
Full Name of Company: The Africa Marketing Initiative (TAMI)
Nature of Business: Intercontinental business networking portal
Services / Products Business-to-business ecosystem
Customer Base: Small and medium enterprises to large organisations
Date Established: 2023
VISION
A Seamless Conduit for Growth
LEADERSHIP TEAM
The initiative is guided by the SA Chamber UK Business
Hub Executive Team:
Chairman: Dennis Zietsman
CEO: Svend Littauer
South Africa Lead: David White
Executive Assistant and Communications: Annette Christie
Membership & Events Manager: Juliet Rushent
CONTACT DETAILS
Physical Address: Unit 12, Braehead Office Park, Kloof,
KZN, 3610
E-mail: info@tami.co.za
Primary Contact: Annette Christie
E-mail: achristie@sachamber.co.uk
Website: www.tami.co.za / www.southafricanchamber.uk
