South African Furniture Initiative (SAFI)

The South African Furniture Initiative (SAFI), founded in 2016, is a collaborative industry labour government partnership committed to building a globally competitive, sustainable and inclusive furniture manufacturing sector. SAFI’s mission is to enhance growth, transformation and innovation through strategic partnerships, capacity building, market intelligence and expanded market access. Its mandate includes upskilling artisans, mentoring mentors, promoting local excellence in design, facilitating market access both locally and abroad, and driving job creation. Through platforms like its employment portal, export market finder, industry catalogue, tender board and business directory, SAFI empowers manufacturers to connect, compete, and thrive in the modern marketplace.

Primary Contact:	Tracy Symons
Position:	Marketing Relationship Manager
Tel:	+27 (0) 82 550 5067
Email:	safi.marketing@furnituresa.org.za
Website:	http://www.southafricanfurnitureinitiative.co.za

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